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A live weekly conversation for payroll bureau owners who want more clients, a stronger brand, and a business that’s worth something when it’s time to sell.
Payrollin' Podcast
Be part of the community and conversations moving the payroll industry forward.
Payrollin' Podcast
Be part of the community and conversations moving the payroll industry forward.
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Latest Episodes
Payrollin’
The nationals are coming for your clients. Consolidation is crushing margins. And if you’re not keeping up with the latest in the payroll and HR industry, you’re going to get left behind.
Welcome to Payrollin’. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you’ll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who’ve sold, scaled, or disrupted the status quo
Whether you’re fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you’re not specializing in a niche or adding serious value beyond commoditized payroll, you’re racing to the bottom.
Subscribe to Payrollin’ and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what’s happening in the industry — and what it means for your business.
Stop Posting Daily on LinkedIn. Here’s Why.
Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/
LinkedIn has changed dramatically in 2026, and many of the strategies that worked just a year ago are no longer effective.
In this episode of Payrollin’, Matt Vaadi breaks down the biggest LinkedIn algorithm updates and shares a simple 30-minute daily system that can help payroll, HR, PEO, CPA, and B2B service professionals increase their visibility and generate more meaningful engagement.
You’ll learn:
• Why only 1.6% of your followers may be seeing your posts
• How LinkedIn’s new AI-powered algorithm decides who sees your content• Why saves and shares matter more than likes
• The types of AI-generated content LinkedIn is now penalizing
• The best posting frequency and times based on the latest research
• A simple Engage → Connect → Post framework you can implement in 30 minutes a day
• Why LinkedIn newsletters are becoming one of the platform’s biggest growth opportunities• Common mistakes that are quietly hurting your reach
Whether you own a payroll company, PEO, HR consulting firm, accounting practice, or any B2B service business, these practical strategies will help you stay ahead as LinkedIn continues to evolve.
⏰ *TIMESTAMPS:*
00:00 Only 1.6% See Your Posts01:03 LinkedIn’s New AI Algorithm02:13 00:00 Only 1.6% See Your Posts
01:03 LinkedIn’s New AI Algorithm
02:13 Forget Likes. Chase This Instead.
02:50 LinkedIn Is Penalizing These Posts
04:29 The 30-Minute Growth System
04:47 Engage First
06:27 Connect Smarter
07:31 Write Better Posts
08:42 Sponsor: Outsource Scale
09:52 The Content Pillar Strategy
10:28 Best Days and Times to Post
11:30 The 30% Reach Trick
12:49 Stop Using Hashtags?
14:35 The Newsletter Hack
15:36 Fix Your Profile
16:15 Final Advice
Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed)
→ https://www.payrollinpodcast.com/
🎯 *THIS WEEK’S RESOURCE:*
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
https://youtu.be/6aW8RmVj8OE
💡 *SCALE YOUR BUREAU WITH OUR HELP:*
1️⃣ *Add PEO Services* – New revenue stream without new clients
→ Learn more: https://www.guhroo.co/partners/
2️⃣ *Hire Virtual Assistants* – Scale operations at 70% less cost
→ https://www.outsourcedscale.com/
3️⃣ *Marketing That Works* – Get the system we use
→ https://underdogdigital.co/
🔔 *SUBSCRIBE for weekly payroll growth strategies:*
→ Hit the bell to never miss an episode
💬 *CONNECT WITH MATT:*
LinkedIn: https://www.linkedin.com/in/mattvaadi
Facebook Group: https://www.facebook.com/groups/payrollinnovation
#payroll #payrollservices #bureauowner
How does the LinkedIn algorithm work in 2026?
What changed in the LinkedIn algorithm?
Why is my LinkedIn reach so low?
Why are my LinkedIn posts getting fewer views?
How do I get more views on LinkedIn?
How do I increase LinkedIn engagement?
How do I grow on LinkedIn in 2026?
How often should I post on LinkedIn?
What time should I post on LinkedIn?
How to use LinkedIn for B2B sales
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About Payrollin'
Welcome to the Payrollin’ Podcast – the podcast for payroll owners and CPAs who aren’t afraid to talk shop, drop some knowledge, and have a little fun along the way. Hosted by Matt Vaadi, the man behind guHRoo, this show is all about delivering straight talk and no-nonsense insights from a community of payroll pros. Get ready for candid conversations with industry game-changers, where we tackle everything from compliance headaches to the latest payroll trends that could change the game for your business. If you’re tired of the same old boring payroll advice, you’re in the right place. Tune in for the kind of expert tips and real talk that’ll leave you smarter, faster, and maybe even laughing along the way. Let’s get real about payroll – it’s time to Payrollin’.
Sponsors
guHRoo
guHRoo is a South Carolina-based Professional Employer Organization (PEO) that empowers small businesses with Fortune 500-level benefits, streamlined HR, and payroll solutions—all backed by real humans who answer the phone. Their “high-tech, high-touch” approach combines intuitive software with personalized support, helping businesses save time, reduce costs, and stay compliant.
