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A live weekly conversation for payroll bureau owners who want more clients, a stronger brand, and a business that’s worth something when it’s time to sell.
Payrollin' Podcast
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Latest Episodes
Payrollin’
The nationals are coming for your clients. Consolidation is crushing margins. And if you’re not keeping up with the latest in the payroll and HR industry, you’re going to get left behind.
Welcome to Payrollin’. The no-BS podcast for independent payroll bureau owners and leaders who are done getting squeezed by ADP, Paychex, and the private equity machines swallowing up the industry.
Hosted by Matt Vaadi, founder of guHRoo (a PEO) and Outsourced Scale (offshore staffing for payroll providers), this show delivers the strategies you need to survive — and thrive — while the middle collapses around you.
Every week, you’ll get:
→ Industry intel on the billion-dollar deals reshaping payroll
→ Proven tactics to scale past the 7-figure barrier
→ Real talk on margins, pricing, and profitability
→ Strategies to compete without killing your bottom line
→ Guests who’ve sold, scaled, or disrupted the status quo
Whether you’re fighting margin compression, exploring industry partnerships, or figuring out how to scale without sacrificing service, this podcast cuts through the corporate speak and gives you actionable pathways forward.
Because if you’re not specializing in a niche or adding serious value beyond commoditized payroll, you’re racing to the bottom.
Subscribe to Payrollin’ and join 1,000+ payroll industry professionals who get the Wednesday newsletter breaking down what’s happening in the industry — and what it means for your business.
How to Start an ASO (Payroll Bureau Guide)
Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/
Your payroll clients keep asking for HR support. But when does adding an ASO become a smart growth move instead of an expensive distraction?
In this episode of the Payroll Growth Show, Matt Vaadi shares lessons from 12 years of building and evolving an ASO. He explains why 250 payroll clients may be the ideal starting point, how a 10% to 20% attachment rate changes the math, and why smaller ASO accounts can consume more resources than expected.
You’ll learn:
How to know when your payroll company is ready for an ASO
The technology and people required to support it
What your ASO should include and where to draw the line
Why scope creep can quickly drain your team
How to structure ASO pricing and monthly minimums
Why Matt increased his minimum from $500 to $1,000
The risks of offering recruiting and benefits administration
Why HR services work better when connected to payroll
How a 60-question HR audit improves client onboarding
If you’re considering adding HR services, expanding beyond payroll, or building a more scalable ASO model, this episode will help you understand what to put in place before you launch.
⏰ TIMESTAMPS:
00:00 The Payroll Sales Habit I Finally Broke
01:13 Why Selling Season Starts Now
02:04 Don’t Sell Everything to Everyone
02:50 The “Big Domino” That Closes More Deals
05:10 Stop Fighting ADP on Their Terms
05:50 The ELF Framework Explained
07:43 Why We Ignore Most Prospects
07:46 How We Narrow 50,000 Contacts to 400
09:00 My Favorite Low-Pressure Sales Call
10:40 Warm Prospects Before You Pitch
11:45 August Is When January Deals Are Won12:23 Engineer Your Selling Season
12:48 Final Thoughts
Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed)
→ https://www.payrollinpodcast.com/
🎯 THIS WEEK’S RESOURCE:
📘’Ping-Pong is not a Strategy’ – Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
💡 SCALE YOUR BUREAU WITH OUR HELP:
1️⃣ Add PEO Services- New revenue stream without new clients
→ Learn more: https://www.guhroo.co/partners/
2️⃣ Hire Virtual Assistants – Scale operations at 70% less cost
→ https://www.outsourcedscale.com/
3️⃣ Marketing That Works – Get the system we use
→ https://underdogdigital.co/
🔔 SUBSCRIBE for weekly payroll growth strategies:
→ Hit the bell to never miss an episode
💬 CONNECT WITH MATT:
LinkedIn: https://www.linkedin.com/in/mattvaadi
Facebook Group: https://www.facebook.com/groups/payrollinnovation
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When should a payroll company add HR services?
How many payroll clients do you need before starting an ASO?
How should payroll companies price ASO services?
What services should an ASO include?
What is the difference between an ASO and a PEO?
Can you offer outsourced HR without payroll?
How do you prevent scope creep in an ASO?
Should an ASO offer benefits administration?
What technology does an AS
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About Payrollin'
Welcome to the Payrollin’ Podcast – the podcast for payroll owners and CPAs who aren’t afraid to talk shop, drop some knowledge, and have a little fun along the way. Hosted by Matt Vaadi, the man behind guHRoo, this show is all about delivering straight talk and no-nonsense insights from a community of payroll pros. Get ready for candid conversations with industry game-changers, where we tackle everything from compliance headaches to the latest payroll trends that could change the game for your business. If you’re tired of the same old boring payroll advice, you’re in the right place. Tune in for the kind of expert tips and real talk that’ll leave you smarter, faster, and maybe even laughing along the way. Let’s get real about payroll – it’s time to Payrollin’.
Sponsors
guHRoo
guHRoo is a South Carolina-based Professional Employer Organization (PEO) that empowers small businesses with Fortune 500-level benefits, streamlined HR, and payroll solutions—all backed by real humans who answer the phone. Their “high-tech, high-touch” approach combines intuitive software with personalized support, helping businesses save time, reduce costs, and stay compliant.
